Polished, lubricated, and ready to sail.
Zuiver is not a follower, but leads the race. That is why we support you from stage 1 to stage 5 with a maintenance approach that is just as strict as a time trial schedule. This way, you keep every bike in race condition and ready to attack when necessary.
Questions about our products?
We are standing by in the support vehicle, for you and your bike.
Am I unavailable for a while? Then I'm probably out on my bike myself... testing something new.
PRODUCTS
Free shipping from €75 (BE-NL) | from €95 (rest of EU)
ABOUT PURE
Zuiver was born out of a love for cycling. I am Chris Jeurissen, founder of Zuiver and better known in the workshop as the Bike Juice Wizard.
My interest in bicycle lubrication and cleaning products began in 2007, driven by a passion for technology, performance, and the bicycle itself. What started as curiosity grew into a clear mission: to develop high-quality products that make bicycle maintenance easier, faster, and more sustainable.
In collaboration with passionate cyclists and renowned cycling teams, I have tested, improved, and refined our products down to the smallest detail for years. The result is a complete line of protection and cleaning agents, lubricants, and assembly greases that keep every bike in top condition from axle to saddle.
Whether it's Road, ATB, Cyclocross, or Gravel: Zuiver is developed for every type of cycling and made for everyone who wants to get the best out of their bike.